Awards boost for SUV newcomer

01 August 2018 | Web Article Number: ME201811005


HAVAL, the professional SUV division of GWM, has earned a bronze medal in the 2018 National Automobile Dealers' Association (NADA) Dealer Satisfaction Index (DSI) Awards - and this after doing business in the country for just one year.

"This is an amazing achievement in our first year," said Charles Zhao, Managing Director of Haval Motors South Africa. "However, we are working hard at improving on this and also to take the satisfaction we enjoy from our dealers and carry that over to our customers."

Haval started with just three dealers, and by June 2018 the company has expanded to 29 countrywide after receiving full factory back-up.

In its efforts to build its local representation to 35 dealers by the end of this year, Haval worked hard to set up its dealer network and "making it work from the word go", Zhao added.

Coming to local shores from China in May 2017, Haval recently celebrated its first year of doing business here with a 500% increase in sales in the first 10 months.

NADA, one of the 12 Constituent Associations of the Retail Motor Industry (RMI) in South Africa, measures dealers' satisfaction with the various automotive brands. This year a total of 33 independently researched brands formed part of the survey, and Haval neatly slipped into the trade in the middle of the pack.

The survey results are divided into a number of key focus areas - areas of interest to the NADA membership at large. These are: Dealer Satisfaction; Communication & Relationships; Customer Focus; Used Cars; CSI Programme; Vehicle Range; Media Support; Vehicle Distribution; Parts; Goodwill, Policy Claims & Warranty; Franchise Compliance Audits; Dealer Support; and Labour Rates.

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