Flipping marvellous! Compact folding device and trio of powerful camera phones make SA debut

12 February 2020 | Web Article Number: ME202017867

Business Tech
Flipping marvellous! Compact folding device and trio of powerful camera phones make SA debut

LESS than a month and a half into the year, South Korean tech titan Samsung has signalled just how serious it is about the South African market with the launch of not one, but four flagship smartphones.

The highly anticipated Galaxy Z Flip, with its stylish 6.7-inch display which folds into a palm-sized package, hogged the limelight on a night that attracted the likes of Miss Universe Zozibini Tunzi, music megastar Cassper Nyovest, rugby Springboks as well as broadcaster and entrepreneur Bonang Matheba.

Samsung South Africa also unveiled three versions of its new Galaxy S20, the successor to last year’s wildly popular S10 line. This comes just weeks after it launched a more affordable Lite model of the business-focussed Note 10 as well as the budget friendly A51 and A71.

With the Galaxy Z Flip, Samsung is hoping to show that its foldable phone technology is ready for the mainstream, following a shaky start with the problem prone Galaxy Fold.

Apart from its more compact form factor, the Z Flip boasts a much-improved Hideaway Hinge and a flexible glass, – not plastic – screen, that leaves a much less visible fold line at the join.

“We were encouraged by the excitement for the Galaxy Fold. Galaxy Z Flip is an important next step as we look to build the foldable category by bringing to consumers a new form factor, new display and most importantly, a new kind of mobile experience.” said Justin Hume, Director: Integrated Mobility at Samsung South Africa.

“With Galaxy Z Flip’s unique foldable design and user experience, we’re redefining what a mobile device can be, and what it enables consumers to do.”

Apart from its open and closed modes, the Z Flip is also usable in Flex mode with the display automatically split into two four-inch screens so the user can easily view images, contents or videos on the top half of the display, and control them on the bottom half.

 Galaxy S20 range

 Samsung is touting powerful new camera features as the key drawcard of the Galaxy S20 line, with all three phones, the S20, S20+, and S20 Ultra, sporting overhauled camera systems, 8K video capture and 6.2-inch, 6.7-inch, and 6.9-inch OLED displays respectively.

The range topping S20 Ultra is particularly impressive with an AI powered camera system capable of 100x Super Resolution zoom – which, on paper at least, beats the 60x zoom on Huawei’s P30 Pro by a tidy margin.

 On their initial rollout in South Africa these new smartphones, although technically cable, will not offer 5G connectivity, but Hume said that the company hoped to bring this capability to its devices as soon as a 5G mobile network was launched here, hopefully within months.


 Samsung’s Galaxy Z Flip is set to go on sale in South Africa on 22 February 2020 and will be priced at R29,999. Monthly contracts will start at around R1,499 per month.

The Galaxy S20 line will land on 6 March, with the S20 128GB costing R18,999, the S20+ 128GB at R20,999 and the S20 Ultra 256GB priced at R26,999.

Customers who pre-order or purchase the Galaxy S20+ or Galaxy S20 Ultra before 12 March will qualify for a free pair of Samsung’s new Galaxy Buds+ valued at R2,999. – GeekWire.co.za

Related Articles