How mobile apps can improve customer experience

16 October 2019 | Web Article Number: ME201916749

Business Tech
ICT In Industry

CREATING a mobile app is a phenomenal tool to help businesses improve their corporate image and overall reputation, especially if they want to improve their customer service experience and boost their brand. Customers will likely benefit by being able to access products and services anywhere anytime.

That’s according to Bluegrass Digital CEO Nick Durrant, who added that apps are the easiest way to connect and communicate with customers and they are also changing the way clients interact with brands and businesses. “Business leaders are fast realising that mobile apps are one of the most effective strategies to boost business growth.”

Durrant said choosing a development framework was traditionally the biggest challenge for mobile app development. “However, with its flexible and diverse capabilities, React Native has become one of the most popular frameworks amongst developers. It is a framework for cross-platform app development and will certainly be shaping the future of app development.”

He said the the biggest advantage of using React Native is that it allows the user to enjoy the native experience. It is also an open source framework that caters for both iOS and Android mobile platforms. More importantly, it provides a cheap and fast track to completion.

He said this framework has gained huge popularity as it uses JavaScript as the programming language and the same code can be shared between multiple operating platforms. “Numerous renowned companies have used React Native to develop their mobile apps, they include the likes of Facebook, Instagram, Uber Eats, Pinterest, Salesforce, Wix, Bloomberg, KFC, Vogue and Walmart.”

He added that React Native enables developers build mobile apps much faster and the fact it is open source allows for many components to be used locally which reduces the development time by more than 50 percent.

“In React Native, the developer only needs to write code once for various platforms. By reducing the development cycle and resources, business owners can save a lot of time and money. It is possible to cut the development efforts without compromising on quality and productivity.

“If you have a lower budget and want to develop your app quickly then React Native would be the best choice. React Native is one of the most cost effective frameworks available today. Furthermore, hiring React Native developers for mobile app development could save a lot of time and money,” he said.

Related Articles