New smartphones boast big features, small price tags

29 July 2020 | Web Article Number: ME202019949

Business Tech
ICT In Industry

SIX months after entering the South African market, China-based Vivo mobile is growing their offering with the introduction of two new handsets.

The mid-range Y12 and Y30, both evolutions in the Y-series, which enter SA ahead of 5G and the flagship X-series towards the end of the year.

Like other devices in the Y-Series, the Y12 and Y30 offer high-end technical specs, at affordable prices. These features include a sizeable 5000mAh non-removable battery and a 10W fast charging option.

Camera features usually found on top-end devices are another selling point, with the Y12 coming with an “AI Super-Wide-Angle Camera”, which the company said, “expands views to 120°, allowing exceptional landscape, friends, and memory capture.”

New smartphones boast big features, small price tags

Additionally, the 8MP front camera means that “delicate facial details are captured, and the AI Face Beauty option offers tailor-made facial enhancements for a more beautiful and natural look to any selfie”.

The Y30 offers an even more upscale quad camera experience. The rear primary camera is a 13-megapixel camera with an f/2.2 aperture; there’s a second 8-megapixel camera with an f/2.2 aperture; and a third 2-megapixel camera with an f/2.4 aperture and a fourth 2-megapixel camera with an f/2.4 aperture.

It also comes with digital zoom, auto flash, face detection and touch to focus. The front camera sports an 8-megapixel camera.

It’s powered by an octa-core processor with clock speeds of up to 2.0GHz. It has 3GB of RAM and 64GB of built in storage.

The Y30 has 4GB of RAM and an octa-core MediaTek Helio P35 processor aand packs 128GB of inbuilt storage.

Both phones run on Vivo’s Android-based operating system, Funtouch OS, and retail at R3,899 (Y12) and R4,999 (Y30).

Vivo plans to provide South African consumers with a user experience beyond expectations through technology and innovative, trendsetting products,” said SA CEO Jeff Cao,. “Within three years, the company plans to sit in the top tier segment of cell phone brands in SA.”

One way the company is building brand awareness is through a partnership with TurnUp Music to produce The DNA Show, a fast-paced digital show featuring performance and conversation with local musicians.

Showcasing intimate interviews with artists -- including Youngsta CPT, Khuli Chana and Berita -- the series is hosted by SAMA-nominated singer, songwriter and entertainment personality Chad Saaiman.

“We are so excited to partner with TurnUp Music,” said Hawa Hyath, Marketing Director of Vivo South Africa. “Through this partnership we are supporting South Africa’s amazingly creative talent, while giving our consumers the opportunity to have insider knowledge of their favourite musicians.” –

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