Automaker joins forces with giant all-female business network
07 August 2019 | Web Article Number: ME201915683
VOLKSWAGEN has partnered with the Lionesses of Africa organisation to assist in developing their over 600 000 female entrepreneurs across 54 African countries.
The automaker cited statistics indicating that about 50% of start-up businesses in South Africa fail within 24 months due to a range of factors.
“Lionesses of Africa, a social enterprise organisation, empowers women entrepreneurs by providing free access to development programmes, mentoring programmes, business tools, digital media channels, community platforms and networking events,“ Volkswagen said in a statement.
“A key aspect of Lionesses of Africa’s success is the Volkswagen Lean In Breakfasts, which are a series of monthly networking events hosted around South Africa. At every event, inspirational speakers share their own entrepreneurial journeys and offer valuable advice. The start-up journeys of these business women encourage fellow entrepreneurs to persevere through the trials and tribulations of starting a new business.“
This year the company has hosted six Lean In Breakfasts which have been attended by over 600 entrepreneurs.
“Entrepreneurship is crucial for job creation in South Africa and will have a tremendous impact on the country’s as well as Africa’s economic growth,“ ,” said Martine Biene, head of the Volkswagen brand in South Africa.
“We are excited to be part of this project, which not only applauds female entrepreneurs but also supports them in their pursuit of making a positive difference in their lives as well as in South Africa’s economy
She added that in celebration of August being Women’s Month, Volkswagen will be showcasing a social media content series aimed at widening the business network in South Africa as well as generating further awareness for businesswomen and their start-ups.
In addition, the Lionesses of Africa social media series will be broadcast on Volkswagen South Africa’s Instagram page.