Say Vivo to pro-level smartphone photography

09 September 2020 | Web Article Number: ME202020441

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LESS than a year since its South African debut, Chinese smartphone maker Vivo has beefed up its local offering significantly with the launch of its flagship X50 series.

With a starting price just shy of R17,000, the devices are Vivo’s first premium smartphones to be offered locally and are aimed squarely at high end mobile photography fans.

“X50 series is a professional photography flagship smartphone for consumers to record and share the best moments of their lives in a simple way,” said Hawa Hyath, Marketing Director, Vivo Mobile SA.

Say Vivo to pro-level smartphone photography

“These are the first X series devices to be launched globally and we are excited to share the best of our innovative technology and design concepts with consumers.”

Both the X50 and X50 Pro feature a quadruple-lens 48MP main camera cluster, bolstered by optical image stabilisation and software that helps the cameras perform optimally in low-light settings.

The pricier, more fully featured X50 Pro ups its photography and video capture game with gimbal technology, which uses a built-in gyroscope and sensors to offset shaking and stabilise the frame.

“The Gimbal Camera System reflects Vivo’s commitment to innovating for the purpose of improving user experiences,” said Hyath.

“Our research found that shaking is a major pain point for consumers who want to take high-quality photos and videos. Leveraging our leading technological innovation capabilities, we developed a solution to install a miniature gimbal module inside X50 Pro, which provides more frame stability than traditional stabilisation technologies.”

Both phones support 5G networks, feature premium quality glass bodies and metal frames, and 6.5-inch Samsung-supplied AMOLED displays with a 90Hz refresh rate. They come with 8GB of RAM and are powered by Qualcomm’s Snapdragon 765G processor. It’s not quite on par with those found in high end devices from Samsung and Huawei but it’s generally well regarded for its graphics processing prowess.

The X50 features a 4200mAh battery and has 128GB of internal storage, while the Pro ups the ante to 4315mAh and 256GB respectively.

To accompany the phones, Vivo launched its own range of wireless earpods, the TWS Earphone Neo, with AI Noise Cancelling for clearer phone calls and several voice-activated smart controls.

The X50 and X50 Pro are available for purchase at a recommended retail price of R16,999 and R19,999, respectively. The TWS earphones are priced at R2,229. –

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