Innovative virtual expo part of Covid-19 business relief effort
06 May 2020 | Web Article Number: ME202018990
THE Eastern Cape's first virtual business exhibition will be held on June 11 and 12, as part of a response to assist battered Eastern Cape companies to reconnect, trade and grow sales.
Organiser, Andrew Binning of Inkanyezi Events, said while some lock-down regulations will be lifted in phases starting in May, social distancing will persist and business will need affordable and dynamic ways in which to capture sales and customers, says organiser.
“The Eastern Cape's first virtual exhibition is open to business of all sizes and across all sectors, throughout the region as a vibrant, 3D and interactive way to reach record -breaking visitor numbers,” Binning said.
The cost to exhibit is R1500 excluding VAT and provides each participating business with a branded, virtual exhibition presence, with the capability for visitors to view company video inserts, special offers and also to instant message or live chat, he said.
The event is being supported by organised business in the province and support from corporates is being called upon to assist companies, who cannot afford the fee, to participate.
Nelson Mandela Bay Business Chamber CEO Nomkhita Mona said the chamber recognised the massive disruption to business and individuals that has been caused by the COVID-19 pandemic and the subsequent national lockdown.
"The measures and interventions announced by government are necessary to curb a widespread outbreak of the virus. It is, therefore, important for businesses to embrace technology of some form to ensure business continuity where possible.
"The Business Chamber thus acknowledges the importance of the virtual business exhibition initiative and hope it will create an alternative platform for businesses to showcase their products and services beyond the Metro region,” Mona said.
Binning said visitors, using any device that accesses the internet, could enter the expo for free, navigate through the floorplan, read company profiles, view video reels and visit a company website. They could also interact with exhibitors via live chat or email while browsing through various virtual pavilions and areas of interest like the auto showroom, wine tasting, coffee bar, food court or seminar room.
He said the Expo will be open and live only on June 11 and 12 between 8.30am and 5pm.
"We acknowledge that some companies may not be able to afford the fee and therefore call on corporates or bigger companies to show support to their suppliers or clients by purchasing exhibition space on their behalf.
“Opportunity to sponsor and purchase branding opportunities also exist,” Binning said.