Millenials stepping up locally to take over
26 June 2019 | Web Article Number: ME201915143
IN the spirit of Youth Month, a new generation of entrepreneurs was groomed recently through a holiday programme offered by Volkswagen Group South Africa (VWSA).
In partnership with the organisation Young Entrepreneurs, VWSA’s Community Trust hosted a four-day programme to cultivate a spirit of entrepreneurship in young children from the surrounding communities.
A total of 52 children of VWSA employees between the ages of nine and 13 formed part of the holiday programme, held at the PeoplePavilion in Uitenhage. The budding entrepreneurs were taught about various aspects of starting a business, from designing logos to creating their own products from recycled materials. These products were displayed and sold at a Market Day on the final day of the programme.
VWSA has partnered with Young Entrepreneurs since 2017 to host these entertaining and educational programmes for children at Uitenhage Primary School during the school year, bringing it to the PeoplePavilion in 2018 so the children of VWSA employees could also participate.
Thomas Schaefer, Volkswagen Group South Africa Chairman and Managing Director said youth development remains a priority for the company, and this partnership was just one example of its efforts in this regard.
Through the Community Trust, VWSA continues to support the loveLife Youth Centre in Kwanobuhle, which runs various programmes aimed at supporting and encouraging the youth, as well as teaching them life skills. The Community Trust has also set the goal of eradicating illiteracy in children under the age of 10 years, through its various literacy centres established at schools in Uitenhage.
“At VWSA, we believe everyone should play a role in securing the future of our youth, and it is a responsibility we take seriously,” said Schaefer.
“Our partnership with Young Entrepreneurs is an important one, as the children we are teaching today could become the employers of tomorrow. It is our goal to empower the youth through various initiatives and organisations, by preparing them for a bright future.”